How to Use Instant

Go-To-Market Training

3 Key Marketing Principles

In the early stages of your SaaS business, you need to focus on three key areas of marketing: demand generation, lead generation, and content marketing.

Demand generation is about making the market aware of a problem that exists and the fact that it has a solution. This is especially important for startups, as they are often in spaces that are relatively new.

Lead generation is about going to your customers who already know the problem exists and are already looking for a type of solution, and engaging them in the buying process.

Content marketing is about creating and sharing valuable content that attracts and engages your target audience. This can help to build brand awareness, generate leads, and educate potential customers about your product or service.

Here are some tips for using these three marketing strategies to drive growth for your SaaS business:

• Focus on demand generation early on. If you're in a new space, you need to educate the market about the problem you're solving. This can be done through blog posts, articles, infographics, webinars, and other forms of content marketing.
• Use lead generation to qualify your prospects. Once you've generated interest in your product or service, you need to qualify your prospects to make sure they're a good fit. This can be done through lead magnets, email marketing, and other forms of inbound marketing.
• Create valuable content that educates and engages your audience. Content marketing is a great way to build brand awareness, generate leads, and educate potential customers about your product or service. Make sure your content is valuable, informative, and relevant to your target audience.

By following these tips, you can use demand generation, lead generation, and content marketing to drive growth for your SaaS business.

Launch Your Lead Magnet using Instant

Instant is a demand generation platform that helps you launch a high converting landing page for your Lead Magnet and promote it to generate quality leads.

>> Click here to launch your Instant Landing Page

Join Instant Accelerator

Build an incredible Lead Magnet for your Instant Landing Page that drives quality leads, builds trust with buyers, and accelerates your revenue growth.

Anyone can launch a Lead Magnet. But the quality of your Lead Magnet determines the success of your lead generation funnel. Inside of Instant Accelerator, we'll teach you how to craft an incredible Lead Magnet (we call this a Manifesto).

>> Click here to learn more about Instant Accelerator

On this page

• 3 Key Marketing Principles
• Launch Your Lead Magnet using Instant
• Join Instant Accelerator