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Go-To-Market 101PLG BlueprintCustomers 101Marketing 101Lead Generation 101GTM Tools 101Scaling 101Flywheel 101Pipeline 101How to Create a Lead Magnet
Having a high-quality lead magnet is crucial for your business as it serves as a powerful tool to attract and capture potential customers. A lead magnet offers something of value to your audience in exchange for their contact information.
By providing a valuable resource or solution to a specific problem, you not only establish yourself as an authority in your industry but also build trust with your target audience.
A well-crafted lead magnet can help you generate quality leads, nurture relationships, and ultimately drive conversions. It allows you to demonstrate the value you can provide and showcase your expertise, making it easier to engage potential customers and guide them towards making a purchase or taking the desired action.
With a high-quality lead magnet, you can effectively capture leads, build your mailing list, and cultivate a loyal customer base for the growth and success of your business.
In this article, we’ll walk you through how to build a simple lead magnet to get leads flowing using Instant. First we’ll walk through the key principles, then we’ll cover some Pro-Tips and Must-DOs, and then we’ll go through the steps you should follow to build your first Lead Magnet using our 10-Point Checklist formula (along with a sample template).
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When businesses want to grab people's attention and generate quality leads, there are three different types of Lead Magnets you can create (from easiest to hardest):
- 10-Point Checklist: This is a basic list with ten items your ideal customer would need to do to achieve the desired result your product solves for. It's pretty simple to create, but it might take some time for people to decide if they want to purchase something based on it. This is a great place to start building your Lead Magnet.
- 5-Point Guide (a Manifesto): Think of this as a guide with 5 main ideas. It's a bit trickier to make than the checklist, but it can help convince people make a purchasing decision faster. We call this a Manifesto and we have our B2B Coaching Program to help you build a Manifesto for your B2B business.
- Video (of your Manifesto): This is the most advanced, it’s a 45-minute+ video presentation that educates your ideal customers about the problem, the solution and your product. It takes the most effort to produce, but it's the best at getting people interested, trusting you and buying from you.
In a nutshell, the simpler a lead magnet is, the more work you have to do in nurturing the lead to turn them into a customer. The more complex your lead magnet (e.g. a Manifesto or a Manifesto Video) the less work you have to do in nurturing.
Launch Your Lead Magnet using Instant
Instant is a demand generation platform that helps you launch a high converting landing page for your Lead Magnet and promote it to generate quality leads.
>> Click here to launch your Instant Landing Page
Join Instant Accelerator
Build an incredible Lead Magnet for your Instant Landing Page that drives quality leads, builds trust with buyers, and accelerates your revenue growth.
Anyone can launch a Lead Magnet. But the quality of your Lead Magnet determines the success of your lead generation funnel. Inside of Instant Accelerator, we'll teach you how to craft an incredible Lead Magnet (we call this a Manifesto).
>> Click here to learn more about Instant Accelerator
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