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Getting Started with InstantHow to Create a Lead MagnetSet Up Your Lead MagnetNurturing Your LeadsTracking Pipeline & RevenuePromoting Your Lead MagnetOptimizing Your Landing PageInstant AcceleratorGo-To-Market Training
Go-To-Market 101PLG BlueprintCustomers 101Marketing 101Lead Generation 101GTM Tools 101Scaling 101Flywheel 101Pipeline 101How to Generate More Leads with a Lead Magnet
Effective lead generation is essential for the success of your B2B SaaS business. But simply having a landing page and lead magnet is not enough. You need to ensure that your audience takes action after going through your funnel. In this article, we will discuss three principles that will help you transform your lead magnet and landing page into high-performing assets that drive quality pipeline for your SaaS business.
Principle 1: Establishing the Three-Step Funnel
- The three steps of the funnel are the landing page, lead magnet, and the next step (e.g., talking to sales, trial, demo).
- This proven strategy is the best way to generate quality pipeline for your SaaS business.
- Driving traffic to your landing page from various channels is essential to kickstart the funnel.
Principle 2: Measuring the Right Metrics
- Conversion rate: Measure how many visitors to your landing page complete the desired action and access your lead magnet. Aim for a conversion rate of at least 20%.
- Activation percentage: Measure how many people who converted actually consume the lead magnet and take the next step. Ensure your activation rate is 20% or higher.
Principle 3: Diagnosing and Tweaking
- Use data analysis to identify areas for improvement in your landing page and lead magnet.
- Consider using tools like Instant Landing Page to measure and diagnose your metrics effectively.
- Determine if your landing page, lead magnet, or traffic sources need improvement and make necessary adjustments.
Launch Your Unstoppable Lead Magnet with Instant
Instant Landing Page helps you launch a high quality lead magnet in just 90-seconds, track the right metrics, and convert your leads to quality sales opportunities and trials.
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In Conclusion
By following these three principles, you can transform your lead magnet and landing page into high-performing assets that generate quality pipeline for your B2B SaaS business. Remember to establish the funnel, measure the right metrics, and diagnose and tweak as needed to drive growth. You can establish a high quality landing page and Lead Magnet funnel like this using Instant.
Launch Your Lead Magnet using Instant
Instant is a demand generation platform that helps you launch a high converting landing page for your Lead Magnet and promote it to generate quality leads.
>> Click here to launch your Instant Landing Page
Join Instant Accelerator
Build an incredible Lead Magnet for your Instant Landing Page that drives quality leads, builds trust with buyers, and accelerates your revenue growth.
Anyone can launch a Lead Magnet. But the quality of your Lead Magnet determines the success of your lead generation funnel. Inside of Instant Accelerator, we'll teach you how to craft an incredible Lead Magnet (we call this a Manifesto).
>> Click here to learn more about Instant Accelerator
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