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Go-To-Market 101PLG BlueprintCustomers 101Marketing 101Lead Generation 101GTM Tools 101Scaling 101Flywheel 101Pipeline 101How to Acquire Your First 100 Customers
Getting your first 100 paying customers is a major milestone for any SaaS business. It's a sign that you're solving a real problem for your target market, and that your product is resonating with customers.
In this article, I'll share three principles that I learned from getting my first 100 paying customers at ToutApp. These principles will help you accelerate your journey to 100 paying customers.
Principle #1: Understand your pricing model
The first principle is to understand your pricing model. How much are you charging your customers? And why?
Your pricing model will have a big impact on how quickly you can get to 100 paying customers. If you're charging a low price, you'll need to acquire a lot of customers. But if you're charging a high price, you'll need to acquire fewer customers.
So it's important to think about your pricing model in terms of your target market. What are their pain points? And how much are they willing to pay to solve those pain points?
Principle #2: Drive awareness
Once you understand your pricing model, you need to start driving awareness for your product.
There are a number of ways to drive awareness, but I recommend focusing on two channels: communities and influencers.
Communities are a great way to connect with your target market and generate inbound demand. Find the communities where your target market hangs out, and start participating in the conversation.
Influencers are also a great way to drive awareness. Find the tastemakers and experts in your industry, and reach out to them to see if they'd be interested in talking about your product.
Principle #3: Focus on customer success
Finally, it's important to focus on customer success. Once you acquire a customer, you need to make sure they're successful with your product.
This means providing great customer support, and making sure your product is easy to use. If your customers are successful, they're more likely to become paying customers and refer your product to their colleagues.
In Conclusion
Following these three principles will help you accelerate your journey to 100 paying customers. So what are you waiting for? Start implementing these principles today.
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