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Scaling 101Flywheel 101Pipeline 101Help w/Scaling8 Lead Generation Tactics For B2B SaaS
In this article, I will share the 8 best lead generation tactics that you can use for your SaaS business. I will also show you how to prioritize these tactics so that you can accelerate your path to the next stage of growth.
1. Content on social + inbound leads
This is a great way to generate leads by creating valuable content that your ideal customers will find and engage with. You can post on social media, write blog posts, or create other types of content that will help you reach your target audience.
2. Content + ads
This tactic is similar to the first one, but you're using paid advertising to promote your content to a wider audience. This can be a great way to get your content in front of people who are already interested in what you have to offer.
3. Content + SEO
This tactic involves optimizing your content for specific keywords that your ideal customers are searching for. This can help you attract more organic traffic to your website and generate leads from people who are already actively looking for solutions like yours.
4. Outbound email or calling
This tactic involves reaching out to potential customers directly with email or phone calls. This can be a great way to generate leads if you know exactly who your ideal customers are and what they're looking for.
5. Partners
Partnering with other businesses that sell to your target audience can be a great way to generate leads. This is because you can leverage their existing customer base and reach more people with your message.
6. Events
Attending or hosting events is a great way to generate leads and build relationships with potential customers. This is because you can connect with people in person and learn more about their needs.
7. Referrals
Asking your existing customers for referrals is a great way to generate new leads. This is because people are more likely to trust the recommendations of people they know and trust.
8. Webinars
Webinars are a great way to generate leads and educate potential customers about your product or service. This is because people can watch a webinar at their own convenience and learn more about what you have to offer.
How to prioritize lead generation tactics
The best way to prioritize lead generation tactics is to consider your specific business goals and target audience. Once you know what you're trying to achieve, you can start to evaluate which tactics are most likely to be successful.
Here are a few factors to consider when prioritizing lead generation tactics:
- Your target audience: Who are you trying to reach? What are their pain points and needs?
- Your budget: How much money do you have to spend on lead generation?
- Your resources: Do you have the time and manpower to implement a particular tactic?
- Your timeline: How quickly do you need to generate leads?
Once you've considered these factors, you can start to narrow down your list of lead generation tactics. The best way to do this is to experiment with different tactics and see what works best for your business.
In Conclusion
The 8 lead generation tactics outlined in this blog post are just a few of the many ways to generate leads for your SaaS business. By experimenting with different tactics and tracking your results, you can find the ones that are most effective for your business.
SaaS GTM Program
If you’re the Founder/CEO of a B2B SaaS Business and you’re working to revamp your Go-To-Market Strategy to drive growth for your business, this is how I help inside my SaaS GTM Program.
Inside my SaaS GTM Program, I work directly with you to:
- Clarify your Ideal Customer Profile by developing deep customer insights
- Craft a Strategic Narrative and Manifesto
- Mobilize the narrative and manifesto through a consistent set of GTM activities across key channels to drive pipeline organically (and profitably)
- ...so that you can accelerate your path to the next stage of growth.
Click here to learn more about the SaaS GTM Program
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