What is a Lead Generation Funnel?
To effectively use a Lead Magnet to generate leads, you need to build a Lead Generation funnel that turns visitors to leads to customers. Inside of this training, we’ll walk you through how to craft your lead generation funnel.
Inbound leads are often the lifeblood of any successful business, especially in the competitive landscape of B2B. They represent potential customers who have already shown interest in your offerings, making them more likely to convert into paying clients. In this training, we'll explore the step-by-step process for generating inbound leads and how to turn those leads into real revenue for your business.
In order to create a Lead Generation Funnel, you need three key things:
- A landing page for your Lead Magnet
- Your actual Lead Magnet (the content that educates your buyers)
- Promotional Organic Content or ADs that drives your prospective customers to your landing page so they can become leads, view your lead magnet content, and then take the next step in your sales process (demos, trials, or sales calls)