How to Build Your Lead Magnet and Launch Your Lead Generation Funnel

Creating a lead magnet and launching it effectively involves five key steps that will help you generate quality leads for your business:

1. Create valuable content: Develop a resource that solves a specific problem for your target audience, such as a guide, checklist, or template.
2. Design your lead magnet: Use tools like Canva to create a professional-looking PDF document that reflects your brand and delivers your content clearly.
3. Build a landing page: Create a dedicated page that explains the benefits of your lead magnet and includes a form to collect visitor information.
4. Set up delivery automation: Implement an automated system to deliver your lead magnet immediately after someone submits their contact information.
5. Promote strategically: Share your lead magnet across relevant channels like social media, email, and your website to reach your target audience.

The key to success is ensuring your lead magnet provides immediate value while addressing a specific pain point of your ideal customer. This approach not only helps you generate leads but also establishes your expertise and builds trust with potential clients.

Popular Types of Lead Magnets

When businesses want to grab people's attention and generate quality leads, there are three different types of Lead Magnets you can create (from easiest to hardest):

• 10-Point Checklist: This is a basic list with ten items your ideal customer would need to do to achieve the desired result your product solves for. It's pretty simple to create, but it might take some time for people to decide if they want to purchase something based on it. This is a great place to start building your Lead Magnet.
• 5-Point Guide (a Manifesto): Think of this as a guide with 5 main ideas. It's a bit trickier to make than the checklist, but it can help convince people make a purchasing decision faster.
• Video (of your Manifesto): This is the most advanced, it’s a 45-minute+ video presentation that educates your ideal customers about the problem, the solution and your product. It takes the most effort to produce, but it's the best at getting people interested, trusting you and buying from you.

In this step-by-step training video, we'll show you how to craft your Lead Magnet offer, build your landing page, create your first Lead Magnet, and promote it online to generate leads using Instant.

Resources mention:

1. Generate your Lead Magnet Landing Page with Instant
2. Design your Lead Magnet quickly with Canva templates

• How to Build Your Lead Magnet and Launch Your Lead Generation Funnel
• Popular Types of Lead Magnets