How to Scale Your Lead Generation Funnel

In this step-by-step training video, once you’ve launched your Lead Magnet and your Lead Generation funnel, I’ll walk you through 8 different ways you can scale your lead generation through different channels.

Key Channels to Scale Your Lead Generation Funnel

1. Content on social + inbound leads This is a great way to generate leads by creating valuable content that your ideal customers will find and engage with. You can post on social media, write blog posts, or create other types of content that will help you reach your target audience.
2. Content + Ads This tactic is similar to the first one, but you're using paid advertising to promote your content to a wider audience. This can be a great way to get your content in front of people who are already interested in what you have to offer.
3. Content + SEO This tactic involves optimizing your content for specific keywords that your ideal customers are searching for. This can help you attract more organic traffic to your website and generate leads from people who are already actively looking for solutions like yours.
4. Outbound email or calling This tactic involves reaching out to potential customers directly with email or phone calls. This can be a great way to generate leads if you know exactly who your ideal customers are and what they're looking for.
5. Partners Partnering with other businesses that sell to your target audience can be a great way to generate leads. This is because you can leverage their existing customer base and reach more people with your message.
6. Events Attending or hosting events is a great way to generate leads and build relationships with potential customers. This is because you can connect with people in person and learn more about their needs.
7. Referrals Asking your existing customers for referrals is a great way to generate new leads. This is because people are more likely to trust the recommendations of people they know and trust.
8. Webinars Webinars are a great way to generate leads and educate potential customers about your product or service. This is because people can watch a webinar at their own convenience and learn more about what you have to offer.

How to Prioritize Lead Generation Tactics

The best way to prioritize lead generation tactics is to consider your specific business goals and target audience. Once you know what you're trying to achieve, you can start to evaluate which tactics are most likely to be successful.

Here are a few factors to consider when prioritizing lead generation tactics:

• Your target audience: Who are you trying to reach? What are their pain points and needs?
• Your budget: How much money do you have to spend on lead generation?
• Your resources: Do you have the time and manpower to implement a particular tactic?
• Your timeline: How quickly do you need to generate leads?

Want help implementing all this?

For those of you who want step-by-step coaching to revamp your Go-To-Market Strategy and your Lead Generation funnel, we have our SaaS GTM Coaching Program.